Great article by William Tyree CMO of RingDNA
When we talk about Key Performance Indicators (KPIs), we’re talking about leading indicators – signposts along the way that your sales team is doing the things they need to do in order to be successful.
When it comes to lead response, speed is essential to increasing sales reps’ odds of success. The data seems to confirm what our instincts tell us — that prospects equate a responsive company with a good company.
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